Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts

Wednesday, February 27, 2019

Monthly Round-up: February 2019

February is, of course, Women in Horror month. A chance for we women horror writers to blow our own horns and remind people that we are out here, jostling for space amongst the men. I went to a social gathering of fellow horror writers a couple of weeks ago, in London. It was a very pleasant evening, and good to chat to fellow horror hounds. Chatting to another woman, I explained to her how many times over the years I'd had people say to me some variation of, "what's a nice girl like you doing writing such horrible stories," and she nodded in agreement. Meanwhile another writer (male) involved in the conversation looked at us somewhat incredulously and said, "I keep wondering if we still need a Women in Horror month, since women in horror are so well established now. But I guess we do."

As we still need Pride parades because there are still bigots out there who refuse to accept that LGBT+ people have the right to exist, we need Women in Horror month because there is still a preconception that women don't do horror. Things are changing, slowly, but there is still work to do (in both of the aforementioned groups).

Hence, I have been busy pimping myself this month, and I have things to report.

OUT NOW

I am pleased to announce that the 43rd edition of the e-zine 'The Siren's Call' - an all-female edition for Women In Horror month - is now out. It contains my story 'Cigarette Burns' as well as lots of other stories and poems by fabulous women horror writers. The issue is available to download free of charge from The Siren's Call site now.

PUBLICITY

I had a guest blog post on Colleen Anderson's site this month, about why I write horror. You can have a read here.

WORK IN PROGRESS

More good news to report here - the sequel to OUTPOST H311 is officially underway. I haven't written too many words yet, but I have made a start on the first chapter, and I've made progress in plotting and character sketches. I feel like I am gently, but firmly, coaxing my muse out from the rock it's been hiding under, and it's starting to wake up.

I have also thought of a title for said sequel. I want to call it 'OUTPOST: ARMAGEDDON'. I'd like to know what people think of this.

And that's it to report for this month. See you at the end of March!

Wednesday, June 28, 2017

Monthly Round-up: June 2017

Well, summer is here. The UK enjoyed some sweltering hot weather this month, over 30c for several days. This is pretty unusual for us - so much so that we all bake, since very few places have air conditioning. Fortunately for us, our office does. The underground does not, however, and being packed in like sardines on the Central Line in rush hour when it's so hot is pretty close to being in Hell.


But of course British weather is nothing if not unpredictable, and now we're back to rain again. I love the long days at this time of year, and there is still plenty of summer left before we're back to the long nights of winter.


Anyway. On with this month's news.


OUT NOW/COMING SOON


There's nothing new to announce, and I've got no further news on when SPOTLIGHT ON DEATH is coming out. So this month I'm just going to plug my current publications. They are all available on Amazon US and UK, so why not have a browse?


PUBLICITY


On 4 June there was an interview with me on Rochelle Weber's blog, in which I talk about the Shara Summers series.


There's another Goodreads giveaway running at present for THE WHISPERING DEATH. It's only open to UK readers, due to postage costs, but if you fancy a free signed copy of THE WHISPERING DEATH, the contest is open until 15 July.


WORK IN PROGRESS


I was aiming to have the first draft of the new horror novel, OUTPOST H311, done by the end of June. Well it's not quite done yet, but I am nearly there. I have over 60,000 words done and I reckon I've only got another 10,000 or so to the end. If all goes well I should get there in July. So, hopefully there'll be more news on this next month. Stay tuned!

Wednesday, December 28, 2016

Monthly Round-up: December 2016

Well the blog has been somewhat neglected over the last couple of months. I resolve to pay it more attention next year.

We find ourselves at the end of 2016, so this post will be a reflection of my writing year, and not just activities of the past month.

OUT NOW
 
My two horror books were re-released this year. MuseItUp published SUFFER THE CHILDREN (Kindle versions available on Amazon UK and US sites).

Meanwhile, KGHH Publishing (formerly known as Kensington Gore) re-released THE WHISPERING DEATH with a wonderful new hand-drawn cover. It's available in paperback, and on Kindle UK and US formats.

PUBLICITY
 
I pledged to have at least one guest appearance a month this year. I mostly succeeded to October, but the last couple of months of the year dropped off for various personal reasons. A full list of all my online appearances can be found on my website.

WORK IN PROGRESS
 
I've made some progress with the first draft of the fourth Shara Summers book, which is entitled DEADLY SUMMER. The third book will be released next year, and I hope to have the fourth book in a state to be submitted by this time next year.

I'm also contracted to submit another horror novel to KGHH in 2017. The one I was working on at the beginning of this year I have since abandoned since it really wasn't working. I now have the plot of a new book formulated, so I need to get motoring on that one.

I have a feeling that 2017 is going to be a difficult year for many,  so I'm sending strength and positive thoughts out there into the ether, to fortify us all.

Thursday, September 29, 2016

Monthly Round-Up: September 2016

Well it's been a busy old month since the last update. End of September? How did that happen? Before you know it, it'll be time to think about the dreaded Festive Season...

But for now, on with the news.

the-whispering-death-new-master-website-2OUT NOW

I am pleased to announce that THE WHISPERING DEATH has been re-released with a new cover, hand drawn by the uber-talented Erin Kelso. I include it to the right. Nice and spooky, yes?

The story itself is unchanged, and remains available in print and Kindle version from Amazon.

And of course SUFFER THE CHILDREN is available in all e-book formats.

PROMOTION

I've had a few guest appearances online in the past month.

On 5 September I did a blog swap with Chuck Bowie, with a post about the importance of rewriting appearing on his blog. Then on 16 September I appeared on Diane Dooley's blog, with a post about being a woman of horror.

My interview for the British Fantasy Society's journal appeared in issue #16, which was released this month. The British Fantasy Society exists to supports British writers and publishers of science fiction, fantasy and horror, and the journal is free to members. If you're not a member but want to be, check out membership options on their website.

And, speaking of the BFS, I attended FantasyCon, the SF/F/H convention run by the BFS which this year was in the Yorkshire seaside town of Scarborough. It was a great weekend, catching up with old friends and making new ones, and I had a panel and a reading as well. I read from SUFFER THE CHILDREN. Reading slots were organised this year with two authors sharing a half-hour slot. A very good idea, to my mind - it meant the audience was bigger. And my reading partner, Priya Sharma, is a fantastic short story writer and a lovely person.

WORK IN PROGRESS

I am making good progress with the fourth Shara Summers novel, which is currently titled DEADLY SUMMER. Still first draft, though, so a long way to go yet.

That's it to report for now. See you next month!

Wednesday, July 27, 2016

Monthly Round-Up: July 2016

It's the end of another month already. Where is this year going?

COMING SOON
 
SUFFER THE CHILDREN is being released (well- re-released) by MuseItUp Publishing on 9 August. It's available for pre-order now.

SPOTLIGHT ON DEATH, the third Shara Summers novel, will be released some time in 2017.

PUBLICITY
 
I made a guest appearance on Barbara Ehrentreu's blog on 24 July debating the merits of e-books v print books. Barbara wants to do a poll on this topic, and it's not too late to stop by and post your views.

WORK IN PROGRESS
 
The WIP is really not going well. I am hoping to have something more positive to say next month.

And that's about it for this month. Enjoy your summer, and I'll catch up with you at the end of August.

Thursday, June 30, 2016

Monthly Round-up: June 2016

I missed posting the monthly round-up last month, because at the end of May I was driving through the Arizona desert. So this month I am playing catch-up.

COMING SOON

I now have a release date for SUFFER THE CHILDREN - 9 August. More information will appear very soon, including the cover reveal, so stay tuned.

Next year will see the release of the third Shara Summers novel, SPOTLIGHT ON DEATH.

PUBLICITY

I appeared on Chris Mannino's blog on 19 May, musing about why anyone would want to be a writer.

On 28 June, I did a reading from SUFFER THE CHILDREN for the lovely folks gathered at the Super Relaxed Fantasy Club - a real-space meetup for SFF/Horror fans occurring in London on the last Tuesday of the month. It was a lovely crowd and though I was slightly in awe at the company I was keeping - Paul Cornell and Laura Lam were also reading that night - everyone was very friendly and put me at ease.

WORK IN PROGRESS

I'm still working on the urban explorers horror novel, but it has not yet got a name.

That's it for now and I have to apologise for lack of updates on the blog. I am hoping to be able to make more regular postings from now on.

Wednesday, May 4, 2016

Monthly Round-Up: April 2016

I am once more a week late with my monthly round-up. Life is a bit hectic. But there is news to report, so on with it.
COMING SOON
Final edits for SUFFER THE CHILDREN are done! I still have no confirmed release date, or a cover, but I think we're looking at a summer release.
And in case you missed it last month, the third Shara Summers book, SPOTLIGHT ON DEATH, has been contracted to MuseItUp and will be out in 2017 - likely Autumn.
PUBLICITY
I only had one guest appearance this month, but it was a rather interesting one. Susan A Royal interviewed my amateur sleuth Shara Summers on her blog on 11 April.
WORK IN PROGRESS
I'm about 7000 words into the new horror novel, but I'm not happy with what I've got so far. I've only recently realised how to fix it, and it's going to need a reboot. Scrap and start over. Oh well. With any luck, some of the words already written will be salvageable.
I've also got the muse whispering in my ear at the moment with the plot of the fourth Shara Summers book, demanding to be written. I'm trying to write only one book at a time, so thus far I've been attempting to resist the urge to succumb to this one. But she is whispering quite loudly. All I can really say at this stage is that this book will take Shara to New York. I feel another visit there might be required. You know, just for inspiration. 
That's it for now, so go off and enjoy the spring sunshine, and I'll catch you next month.

Wednesday, April 6, 2016

Monthly Round-up: March 2016

I'm a week late posting the round-up for March. But life keeps getting away from me, and I was also in the midst of confirming some news I wanted to report on.
COMING SOON
Edits for SUFFER THE CHILDREN are more or less done, and we're on track for a late spring release. I'm hoping to be able to confirm a release date soon. I'm expecting late May.
And now on to the Big News. I've just signed the contract for the third Shara Summers novel, SPOTLIGHT ON DEATH, and am pleased to be able to say that this novel has moved from the WIP section to 'coming soon'. Although 'coming soon' is a bit of a relative term. Publication is estimated at Summer/Autumn 2017. So about 18 months away. I am looking forward to working with my editor at MuseItUp on this one. I have a feeling there'll be lots of edits on this one, but between the two of us I am confident we can get it into shape.
PUBLICITY
I appeared on Eric Price's blog on 7 March as part of a blog swap sharing writing tips. I was talking about what I learned during the process of writing my first published novel.
WORK IN PROGRESS
I am now working in earnest on the new horror novel, which still doesn't have a title. I'm referring to it as the 'urban explorers novel' because this is who it features as main characters.
There's plenty to keep me busy here for a while. Catch you at the end of April!

Thursday, February 20, 2014

Commercial Break

As we settle into 2014 I've been rather busy with promotional stuff, so I thought it was appropriate for a general update on what I've been up to of late.

Firstly, a round-up of guest appearances on the Internet for 2014. At the end of January, I featured on Chris Weigand's Palace of Twelve Pillars blog, talking about how I was inspired to create my amateur sleuth Shara Summers. Earlier this month I visited Janie Franz's blog Anasazi Dreams, talking about ambition and discipline being the tools of a writer. And most recently I've visited Helena Fairfax's blog, where we've been reminiscing about childhood holidays in Blackpool.

All of this is an endeavour to drum up interest in the Shara Summers series, as the first two books are being released by MuseItUp this year. The first, DEATH SCENE, is a re-release. The previous version is no longer available, but the re-release will be out in the summer. If you haven't been introduced to Shara yet, this is the one to start with. And if you've already read DEATH SCENE, a new publisher means new round of edits, so this version will be slightly different than the first.

If you enjoy meeting Shara in the first book, the second book in the series, DEAD COOL, will be released in Autumn so you won't have to wait too long to catch up with her again.

Thus far, I don't have definitive release dates or covers for either book. But you'll be the first to know when I do, so watch this space.  In the meantime, if you want a sneak peek, there's a blurb about each on the 'Coming Soon' page on my website.

And finally, if your tastes run to darker fiction, I've got some back listed horror titles that might be to your liking. SUFFER THE CHILDREN - available on the Kindle (US and UK) - is a supernatural horror novel with its roots based in mythology. And SOUL SCREAMS - available in print and ebook - is a collection of short horror stories about "that inner scream no one can hear but you". It's recently received some rather positive reviews on Goodreads, and if creepy stories are your thing, it might be right up your alley.

All this is why I've not had much time for the blog recently.  But of course that's a poor excuse, and I hope that from now on I can improve on this year's track record.

If you've recently discovered this blog, I bid you welcome and I hope you'll stick around for a while.  If you've been following from the beginning, I'd like to say thank you for bearing with me - your support means a lot.  It's going to be a busy year for me, writing-wise, and I hope you'll join me for the ride.

Wednesday, January 25, 2012

Writing Lesson #16: How To Be a Publicity Tart

Listening to old-school writers - those whose first book was published forty years ago - I get the impression that the publishing industry is very different these days to what it was. In the old days, once you sold your book, all you had to do was write the next one. The publishing company took care of all the marketing, all the promotion, all the sales. The book jackets didn't always have author pics, there was no Internet, and you could live a lifetime never knowing what your favourite author looked like.

Nowadays, things are different. Writers are expected to play a much more proactive part in promotion. A lot of the small independent publishers don't have PR departments. Even if your publisher does have marketing people in-house, they are going to expect you to put yourself about. Signing sessions, panel appearances, public interviews. Whatever it takes.

I often think that this state of affairs is pretty ironic, given that the act of writing means shutting yourself away, alone, for months at a time, and subsequently writers are, by nature, generally introverts. But the world has changed. At the very least, a writer is expected to have a web presence. I have met one or two that don't, but they tend to be the veteran brand of writer I mentioned earlier - those that had already established a name and and a readership well before the Internet revolution took hold.

For the rest of us, we need a website. And a blog. And a Twitter account. And a Facebook page. Whatever it takes to get our name Out There.

After all, the book being published is only the beginning. It has to sell. And how is it going to sell, unless people know about it? if the e-book revolution is making it easier to get your book published, it's also contributing to a very crowded market place. There are literally millions of books out there. How can you make the casual Amazon browser land on yours and want to buy it?

And this is where it's necessary to become a publicity tart. The Internet makes it easy to reach out to the world, and the more hits you have on the web, the more people will hear about your book.

So where should the aspiring publicity tart start? Get a website, if you haven't got one already. If you're completely ignorant of HTML code, like me, go with something like Weebly, which offers a user-friendly template with drag and drop features. Sign up, choose your template, decide which elements you want on your site, and off you go.

Start a blog. "But why would anyone want to read about my boring life?" I hear you say. It's human nature to be interested in other people's lives. That's why reality shows do so well. Just because something is boring and mundane to you, doesn't mean it's boring to everyone. I find my daily commute into London crashingly dull. But those who don't live in London are often interested in the little glimpses of London life that I experience on the train every day, and sometimes blog about.

Facebook, Twitter, Goodreads and Librarything are all sites that offer you a way of reaching out to lots of people, all of whom could be potential readers, if they like the sound of your book. If you haven't got an Amazon author profile, set one of those up too. It costs nothing, and you can link all of your books to your account. So if your intrepid reader reads your latest book and enjoys it, she can visit your Amazon page to see what else you've written. And that gives her easy access to buying the rest.

Guest blogging is a very good way of promoting your own work whilst supporting other writers, too. If someone does a guest post on your blog, their fans will follow them to your blog. If you guest on someone else's blog, their existing followers will read your post, and they might decide to check our your blog, too. Everyone wins.

I would recommend getting some decent photos done. Remember what I was saying earlier about going years without ever knowing what your favourite author looks like? Those days are over. You could spend a fortune going to a professional studio, and in some ways this could be money well spent, as these studios include hair and make up artists in the price and you know you're going to look great in your pictures. But you don't have to spend loads of money. I went to a friend who's a semi-pro photographer. He charged me a reasonable fee, I did my own hair and make-up and went to his house with a couple of changes of clothing, and I came away with a good set of usable portrait shots. In fact, all of the images that I use online came from the same photo shoot. Once you have them done, you can use them over again, so every time you do an online interview and the interviewer asks for an author picture, you don't have to fret about not having a decent pic to use.

All of this might sound very exhausting. It's worth remembering that most social networking sites allow you to link to other social networking sites. So your post on Twitter will appear on Facebook, and on Amazon too. Your new blog post will appear on your Goodreads page and on your Facebook profile, and anywhere else you care to link it, too, so it reaches everyone at once without having to multiple post.

Does all this work actually make a difference? It's hard to say. Getting yourself 'Out There' is a very long, very slow process. It's now coming up to two years since the first novel was published, and I'm not exactly hitting the best-seller lists. Sales are decidedly modest, to say the least. But the average monthly sales for SUFFER THE CHILDREN in 2011 were roughly double what they were in 2010, so I think the hard work has made just a little bit of difference.

To check on my 'publicity tart' status, I periodically Google my name, just to see what comes up. There's quite a lot out there, actually. Not just the blog and the website, but every guest post and online interview I've ever done is still out there in Cyberspace, and comes back as a hit whenever someone does a search on my name.

Like it or not, publicity is part of the game for authors these days. Don't be afraid of it. Embrace your inner tart and put her to work. If only one reader decided to buy your book because she happened upon whilst surfing the internet, all the effort is worth it.

Wednesday, August 10, 2011

Writing Lesson #13 - How Life Changes

My life changed when the publishing contract arrived. And it wasn’t just in the obvious ways. It was a lot of little ways, too.

But, let’s start with the most obvious. Before signing the contract, I felt quite often I was just playing at being a writer. Occasionally I would have daft conversations with non-writers. This would normally be people I met at social events, trying to make polite conversation. Upon finding out I am a writer, they would ask, “so where can I buy your books, then?”. I would then explain that they can’t, because none of them have actually been published yet.

The person would then give me that withering, disbelieving look – the one that says, “how can you say you’re a writer, then, if you’ve not had anything published?” Generally the person would be too polite to say this straight out, but would go and find someone else to talk to rather quickly.

But then, all of a sudden I had a book out. Now when people ask me that question I give them one of my cards and tell them, “you can buy the book direct from Lyrical’s website. Here’s the link.”

Being offered a contract is a fantastic confidence boost for a writer. Here you have evidence that you can write, after all, and what you are writing is publishable. After the initial euphoria wears off, however, you then start to worry that you have to come up with a second book before people forget who you are. No more taking 10 years to write a book. The second, and the third, and the fourth, have to appear at regular intervals.

So there is a need for discipline. Making time to write became important, even if that meant crawling out of bed at 5:30am to get some writing in before work. It was no longer enough to wait for the Muse to be inspired. The Muse was obliged to get to work when I required her to, instead of sitting about on her lazy backside for months at a time.

As well as finding time to get on with the next book, I also had to make time to promote the one that had just come out. I perused online writing forums for any sign of anyone who might be interested in reviewing horror novels. Every time I found someone expressing an interest in featuring writer interviews or guest blog posts on their website, I volunteered. My own blog became a marketing tool, rather than just a series of random ramblings. I post a lot more about writing and publicity now, and less about all aspects of my life which is the way the blog started out.

One very small but significant thing that changed is the way I read my writing magazines. I subscribe to several. I still subscribe, but before the contract I used to peruse each one carefully, pen in hand, and highlight any article regarding an independent press or an agent actively seeking submissions of crime and horror. For a while after the contract was signed and sealed I caught myself doing this, before remembering (with just that small thrill) that I didn’t need to be looking for places to submit the novel any more – I had a publisher.

And finally I have learned to never, ever, go anywhere without my promotional business cards. You just never know when you might meet a potential punter. Now, if the conversation happens to turn around to writing, and the person I’m talking to appears to show genuine interest in the fact I’ve written a book, I can give them the card and point them towards the link. I even take my cards on holiday with me. I have given them to friends of friends I’ve met at social events. I’ve given plenty out at conventions. I’ve left piles of them in Starbucks. I’ve even given them to a few of the doctors at work (should they express interest in the postcards of my book covers I have stuck on my notice board).

I guess I have to admit to becoming a publicity tart. That’s another thing that’s come about since the contract arrived. But that’s a subject for a future post.

Wednesday, July 13, 2011

The Dilemma of Extracts

It's Launch Party Day! And since there's one more chance to plug it, I will once more declare that the launch party for DEATH SCENE is happening at 6:30pm tonight, at The George pub, The Strand, London. All welcome.

In order to prepare for the launch party I spent much of last night preparing the extract I will be reading out. In fact, I have two extracts to read this week, because I will also be reading one for the Edin Road Blog Radio show on Thursday.

I find choosing extracts immensely difficult, especially when they are to be read aloud. It can't be too long or you will bore the audience. It can't be too short, or they will wonder why they bothered. You want a part of the novel that's exciting, and will grip people, but you don't want to give too much away.

And then there is the question of how to read it. Even the most exciting extract will sound boring if it's read in a flat monotone. I have a tendency to 'gabble' my words sometimes - I don't want to do that whilst reading the extract, or the audience won't be able to follow it.

Yes, there is a knack to choosing extracts. I hope what I have chosen to read aloud will fit the bill, and will intrigue my audience sufficiently to make them want to go and read the rest of the book!

Actually, my biggest fear about tonight is not actually standing up and reading aloud before an audience. My time doing amateur dramatics helped me ovecome that particular fear. No, my biggest fear is that no one will turn up. I'm not nearly famous enough to have a huge crowd of people lining up for my autograph. I'm still working on building my brand as a writer, and I know notoriety is still a very long way up the ladder.

I talked to the pub manager earlier today to confirm everything was set for tonight. He actually had me down as 'Sue Townsend' and was expecting the author of the Adrian Mole books to turn up. Perhaps I should have adopted that mistake to plug my launch - I'd at least be guaranteed a large crowd....