Monthly Round-up: June 2017

Well, summer is here. The UK enjoyed some sweltering hot weather this month, over 30c for several days. This is pretty unusual for us - so much so that we all bake, since very few places have air conditioning. Fortunately for us, our office does. The underground does not, however, and being packed in like sardines on the Central Line in rush hour when it's so hot is pretty close to being in Hell.


But of course British weather is nothing if not unpredictable, and now we're back to rain again. I love the long days at this time of year, and there is still plenty of summer left before we're back to the long nights of winter.


Anyway. On with this month's news.


OUT NOW/COMING SOON


There's nothing new to announce, and I've got no further news on when SPOTLIGHT ON DEATH is coming out. So this month I'm just going to plug my current publications. They are all available on Amazon US and UK, so why not have a browse?


PUBLICITY


On 4 June there was an interview with me on Rochelle Weber's blog, in which I talk about the Shara Summers series.


There's another Goodreads giveaway running at present for THE WHISPERING DEATH. It's only open to UK readers, due to postage costs, but if you fancy a free signed copy of THE WHISPERING DEATH, the contest is open until 15 July.


WORK IN PROGRESS


I was aiming to have the first draft of the new horror novel, OUTPOST H311, done by the end of June. Well it's not quite done yet, but I am nearly there. I have over 60,000 words done and I reckon I've only got another 10,000 or so to the end. If all goes well I should get there in July. So, hopefully there'll be more news on this next month. Stay tuned!

Software Survey

I'll confess. I'm a software junkie when it comes to writing. Oh, sure, there's been some software I've either no interest in, or that I've tried and decided wasn't my thing. Even some software I've liked in the past I've given up for another.

So today I thought I'd share some of the software I use regularly. No endorsement is intended, and my opinions are mine only. Note: I won't talk about Word 2016, since many authors, myself included, use it.

In no particular order, they are:

Scrivener
Scrivener's power is in its versatility. You can organize your writing, research, character descriptions, and outlines into what it calls binders. There's a split screen option. For example, you can have two windows, one for your plot/outline and the other for your manuscript. Depending on what template you use, they have setting and character charts, and you can output your book to such popular formats as Kindle. PDF, and ePub. And yes, you can import and export files into and from Word.

Dramatica Pro
Dramatica Pro is a story engineering software, although I haven't used it to its full potential. One of its features is helping you flesh out your story through a series of questions. There are three levels of questions, so you can get as detailed as you want. I've found that sometimes it helps to already have a first draft or outline so you can answer the questions, which can build on one another. It also focuses on the relationship between the main character and the impact character, the latter who might be the antagonist, but not always.

Power Structure
Power Structure is another story engineering software. It lets you outline, create characters, develop conflict, etc. There are templates available for novels, TV, and screenplays. And if you're someone who likes the Hero's Journey, Power Structure has that feature, too.

WriteWay Pro
WriteWay Pro is another story organizing software. For example, one can take notes for particular scenes, including plot, conflict, setting, dialogue, suspense, and revision. And the completed manuscript can be exported into various files, including Kindle and Nook. Note: At this time, WriteWay Pro is free, but there is limited support and it's not available for Mac.

Fade In Pro
Fade In Pro is the software I use to write screenplays. It has Unicode support, works with Linux, has Final Draft and Scrivener support (among others), and formats screenplays and teleplays automatically. The nice thing? Once you buy the program, there are free updates.

All these programs come with free trials.

The Ten Commandments of Writing #9: Thou Shalt Not Be Afraid to Pimp

Writers are, by nature, solitary creatures. We are not comfortable in crowds. So it's sadly ironic than nowadays we are expected more and more to get involved in marketing our books. To be expected to do readings and interviews. Most writers tremble in fear at the thought of facing a crowd of people.

The days of the writer holing themselves up in their garrett writing, never seen by the public, while the publisher's minions run around selling books for them, are, by and large, over. Unless you land a deal with one of the major commercial publishers who have a publicity department - and even then you'll have to turn up to signings and promotional events they arrange - you will be expected to play a proactive role in marketing. So, set aside your fear of being the centre of attention and get used to pimping yourself.

Every writer should have, at the very least, a blog, a web page and a Twitter account. Many people assume there's no point in setting up social media accounts until they've got a publisher, but there is an argument for getting yourself out there and setting up accounts before you're published, and at least by the time you've got something to sell you've built up a following of people who may be willing to go out and buy your book.

None of these things have to cost any money. You can set up a blog on Blogger or Wordpress in a matter of minutes, just by choosing a template. There are several free templates available for websites too, that don't require any programming skills (the one I use is Weebly). Set up a Twitter account and start Tweeting about things that interest you, using hashtags to connect with people who have similar interests. Never underestimate what aspects of your life that you take for granted someone else will find interesting. I take the train into London every day and shuffle around the capital with thousands of fellow commuters, and I'm half asleep when I do it. But occasionally I am reminded that to people that don't live in London, this is an endlessly fascinating city.

As a writer you obviously want to talk about your writing, but don't be that person that only ever Tweets 'buy my book' because that turns people off really fast.

My most important piece of advice for when you are published? Get yourself some business cards, with your name, your website, an email address and if possible, an image of your book cover. Take them with you everywhere you go, because you never know who you will meet. I have handed business cards out to people on mountains in Peru, and in deserts in Arizona. Every time I get chatting to strangers when I'm on holiday, if I have cause to mention I'm a writer, and the person replies, sounding interested, "oh, what do you write?" I will hand them a business card.

And I learned this lesson the hard way. In 2010, just after the first book came out, I went to the Horror Con in Brighton. I'd packed postcards, and business cards, but we headed down on the train after work, and when we reached the hotel we discovered there was a party in a bar on the pier, which had already started, so we dumped our luggage in the room and headed straight there. Then we discovered it was a free bar, so of course that's where everybody was. And I had so many occasions to hand out my cards and tell people all about my new book, but they were all back in the hotel room. I've never made that mistake since.

Once you've got that book deal, there are other things you can do to promote yourself. Host guest posts on your blog site featuring other writers, and get them to host you on their site. It's mutually beneficial to both host and guest, and it doesn't cost anything to do it. Go to conventions - as many as you can afford - to meet up with other writers, readers and publishers in your genre. When the call for panels goes out, volunteer for one. Most calls for panel volunteers also ask you to list what sort of panels you want to see, so think realistically about what you could feasibly talk about. Short fiction? Cross-genre fiction? Independent publishing? The road to publication (no matter how far along it you are)? Throw out any ideas you can - you never know what might inspire the panel organisers.


 You should also try contacting your local paper and your local book shops to see if they are interested in promoting you, but this is very hit and miss. I had some success with the former, but if you're with a Print On Demand (POD) publisher, getting your book into book shops entirely depends on the shop's buying policy. I have found that in the UK, a lot of book shops aren't interested in taking anything they can't buy on a Sale or Return basis, and that's generally not possible with POD. But still, it doesn't hurt to ask. You might discover that the manager of your local bookshop is an advocate for small presses and is agreeable to organising a signing with you.


In short, do what you can to pimp yourself, when you can. And there will be times when it all seems like a great deal of effort, and when the royalty statement comes in and you haven't sold much, you will wonder why you bother. But marketing is all part of the process of being a writer, and it's something that we all have to participate in to a certain degree, no matter how disagreeable it might be.